This week, MLG Blockchain announced the launch of a digital currency fundraising initiative aimed to raise both funds and awareness for the Special Olympics Canada Foundation. The blockchain consultant and development firm set its target at $5,000 CAD, hoping to raise these funds through donations made with both digital currencies and Canadian dollars.
According to a press release from MLG Blockchain, the funds raised will go towards the 2018 motionball Marathon of Sport Toronto, as well as the #NoGoodWay campaign.
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The #NoGoodWay Campaign for Special Olympics aims to end the use of terms like “retard” in everyday conversation, as Special Olympics athletes continue to voice how harmful these phrases actually are. The motionball Marathon of Sport (MMS) is an all-day sports fundraiser for the Special Olympics Canada Foundation, and will take place in Downsview Park, Toronto. The event enlists 74 teams of motionball supporters, and each raise a minimum of $3,000 CAD in pledges. Each supporter is joined by a Special Olympics athlete for a day of sporting events. “Toronto motionball Marathon of Sport is proud to have MLG Blockchain Consulting join us for this year's event,” said Braeden Hunt, co-event director of the Toronto motionball Marathon of Sport. “The opportunity to support donations through cryptocurrency is a new fundraising initiative for motionball and the Special Olympics movement, and we are excited to see the results.”
MLG Blockchain is hoping to raise $5,000 CAD worth of donations. Contributors have until the day of the motionball Marathon of Sport on May 26th, 2018, to support the initiative, and can donate with Canadian dollars or digital currency. In addition to its fundraising efforts, MLG stated it will send 10 team members to participate in the event. “It is refreshing to see such positive social initiatives taking place in Canada,” said MLG Blockchain CEO, Michael Gord. “We are very proud to support Special Olympics athletes with the help of the blockchain community.” The news from MLG Blockchain follows the trend of initiatives within the space using digital currencies as a way of enacting social good. Recently, the mysterious figure behind the Pineapple Fund finished donating their sudden bitcoin fortune to a variety of causes. In total, the figure donated over $55 million USD (over $70 million CAD) to over 60 charities and projects. Similarly, UNICEF launched an initiative called Game Chaingers in early 2018. The initiative allowed gamers to temporarily ‘donate’ their computer’s resources, running digital currency mining programs to raise funds for refugees. These initiatives help to erase stigma around the digital currency industry, proving that the landscape leads to altruistic endeavors. Further, they provide support and assistance through financial methods that simply did not exist a few years ago.Image credit: Special Olympics Canada logo
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