Dash, a privacy-focused digital currency, will be available soon in retail stores across Spain. The digital currency is partnering with payment platform Bitnovo to bring Dash to over 10,000 stores.Digital currencies are popular in part because they offer an easy and efficient means of payment. First-time users, however, may find the new technology complicated. This partnership is Dash’s way of removing the barrier between consumers and the adoption of digital currency.“As the subject of cryptocurrencies finds its way into conversations around the globe, the primary barrier to widespread adoption of digital assets remains the same,” Dash head of legal Fernando Gutierrez said to media outlet Bankless Times. “While there is incredible eagerness to enter this arena, the convoluted path to entry remains a significant roadblock for most interested parties”“Creating a platform that is open and accessible to all has been a core value since our inception,” added Gutierrez. Partnering with Bitnovo gives us the chance to make accessing our unmatched currency as easy as buying a loaf of bread in your local market.”
In a recent blog post by Bitnovo, the company said they chose the digital currency because “[it] is really fast and it has instant send which provides 10 confirmations under 1 minute WowW [sic]! Dash also has low fees which actually allow it to be used as digital cash.”Consumers will be able to buy Dash at stores using coupons. In some selected stores, users can acquire the digital currency through the use of gift cards.Once consumers purchase Dash, they can use Bitnovo’s Novo Card to make purchases, similar to using a debit card. The cards will automatically convert the the digital currency to Euros.The company also offers an anonymous Bitcard loaded with Dash. Naysayers may hear “anonymous” and start to question if it will lead to nefarious dealings. However, it makes sense that many legitimate businesses want a layer of anonymity, if only to keep transactions private.
Bitnovo is currently based out of Spain but has plans to expand to Portugal, Italy and UK. The expansion may see Dash available in those countries as well.Dash is currently a top ten digital currency, with a market cap of $9.5 billion. This move to bring the digital currency into the hands of even more consumers should help the currency grow.Many digital currency enthusiasts are fanatical about the technology behind it. The rate at which the technology is evolving and improving is staggering even for the fast-paced tech world.When it comes to mass adoption, the digital currencies that rise to the top will more than likely be the ones that can integrate easily into people’s lives. The average consumer heading out to buy a loaf of bread isn’t going to care about the tech; they will only care that it works.Partnerships like the one between Dash and Bitnovo, are a sign of what’s to come. As digital currencies integrate with and improve upon consumers lives, it's likely more of this kind of partnership will pop up.Image credit: DASH
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